Private Number Plates Fetch Big Money
In the second day of the Driver and Vehicle Licensing Agency, DVLA, auction trade was brisk with some notable private number plates being sold. Inparticularly lot 1033, registration number 5 000, the reserve price for this number plate was set at £4000, within a few seconds the £10,000 mark was smashed. There were bidders in the auction room, on the Internet and on the telephone. The final dog fight was between a bidder in the hall and one on the telephone with hall snatching it with a hammer price of £17,700.
The day started with lot 545, private number plate 87 H achieving a modest hammer price of £7,600. Modest as maybe it was a significantly more that the £2,900 reserve price, set by the DVLA. Over the course of day 2 over 500 lots were offered for sale. Private number plates that failed to achieve their reserve price remain unsold.
The star of the DVLA auction of private number plates thus far however was Lot 1009 private number plate 12 O. This car registration number saw some frantic bidding before the gavel fell at a hammer price of £49,000. In addition to the hammer price the buyer would have had to pay auctioneers premium at 7.5% + VAT, VAT and £80 department of transport fee. The total cost for this private number plate was £63,290.