Over that last seven years motorists have spent £571,000,000 on DVLA number plates. It is estimated that the Driver and Vehicle licensening Authority generates around a quarter of a million pounds a day from personalised number plates revenue.
2008 was a record year for the DVLA auctions with 1D selling for £352,411. The previous record for a registration number sold at auction was 51NGH which sold for £254,000 in 2006. One motorist paid £51,500 for dvla number plate 1 RAN and another parted with £27,200 for the personalised number plate WEL 5H.
I guess DVLA number plates at auction are like everything else in life, something is worth what someone will pay for it. If there are two or more parties interested in a personalised number plate the price can increase quickly in the bidder’s test of determination.