Over that last seven years motorists have spent £571,000,000 on DVLA number plates. It is estimated that the Driver and Vehicle licensening Authority generates around a quarter of a million pounds a day from personalised number plates revenue.
2008 was a record year for the DVLA auctions with 1D selling for £352,411. The previous record for buying number plates at auction was 51NGH which sold for £254,000 in 2006. One motorist buying number plates paid £51,500 for dvla number plate 1 RAN and another parted with £27,200 to buy plate WEL 5H.
I guess DVLA number plates at auction are like everything else in life, something is worth what someone will pay for it. If there are two or more parties wanting to buy number plates the price can increase quickly in the bidder’s test of determination.